Business Publications
I've been fortunate enough to be on the cutting edge of several aspects of business during my career. I enjoy sharing what I've learned with others, both as a speaker and via publications. Most of these publications are owned, promoted, or operated by other companies. So, unfortunately, the price is controlled by these third party companies.
If you're in business or thinking about starting a new business you may find some of these publiations and classes helpful. I hope so. Here's a brief description of each.
A Top-Down Approach to Succeeding in Business
This is a webinar I did for ExecSense Webinars. It discusses best practices for converting website traffic into new customers. The most common mistake companies make when engaging in online marketing is to focus mostly on generating traffic to their Website. However, by far the highest ROI will be achieved by focusing on ways to convert that traffic into revenue. You can easily double or triple your online ROI by following some fairly simple rules. Click here to read a description of this webinar.
What to Know Before Your Next Keyword Buy
This is another webinar I did for ExecSense Webinars. It discusses how to get the most out of paid advertising with search engines. Many companies lose a great deal of money because they don't know how to properly create and manage search engine marketing campaigns. If done properly, paid search advertising will ALWAYS be profitable. It's just a matter of understanding and managing the process properly. Click here to read a description of this webinar.
This is a class I teach for the
Small Businesss Development Center (SBDC) in Salt Lake City, Utah. It is based on the book I wrote called "
The Basics of Business." This class is designed to help small or start up businesses create a solid strategy that is unique to their specific business. The class is three, three-our sessions (nine total hours). If you're in the Salt Lake City area and want to have a good time learning about business, you may want to join us.
Click here to learn more about this class.
The Basics of Internet Marketing
This is another class I teach for the
Small Businesss Development Center (SBDC) in Salt Lake City, Utah. This class is an introduction to Internet marketing. It's fairly comprehensive in that it covers the basics of search engines (both PPC and SEO), email marketing, affiliate programs, tools for tracking and measuring ROI and how to convert website traffic into new business. This class is four, three-our sessions (12 total hours). If you're in the Salt Lake City area and want to have a good time learning about online marketing, you may want to join us.
Click here to learn more about this class.
If you're interested in having me speak at your event or consult with your organization regarding any of the topics listed above please fill out
this form. I'd be happy to work with you on pricing and dates.
Feel free to
contact me with any questions you may have about any of these publications. Occasionally I do some consulting on the side and I'm happy to help in any way I can.